"The most beautiful car in the world" was the way Enzo Ferrari described the Jaguar XKE when it was introduced in March, 1961. Even though he was a fierce Jaguar competitor both on and off the racetrack, Ferrari recognized the sheer beauty of the XKE design. One of William Lyons' design hallmarks was "Value for the money" and it is fair to say that no Jaguar ever left the Browns Lane Factory finished to the standards of this car.